Do you ever misinterpret what is required? I wonder, if, like me, you sometimes get the wrong end of the stick?
Last week I was at a Women in Logistics event in Clitheroe. One of the speakers, a dynamic MD of a massive European freight company, was telling us, in no uncertain terms about her demand [Read More »]
communication that bites
The most crucial question in PR
by amanda January 28th, 2012
Why would anyone turn away business?
by amanda January 11th, 2012
I was invited to tender (ITT) for some business last week. Quite a big slug of business actually. Yet I declined.
As a business woman, it sounds counter productive to be turning away opportunities. After all, in this economic climate, every pound counts. But I’m a fervent believer in working with people who have a product [Read More »]
What happens to your social media networks when you die?
by amanda December 6th, 2011
Bit of a morbid topic, however… More and more of us are putting facets of our lives onto the web, through status updates, videos, photos, check-ins. In fact, apparently 340,000 people die annually who are on Facebook. But what happens to this digital archive after we’re gone?
David Edmundson-Bird, digital marketing communications course director at Manchester [Read More »]
Pitching for business – 6 steps to success
by amanda November 3rd, 2011
Pitching for business is a way of life for many businesses, and PR is no exception. I always liken it to finding a partner – there has to be an initial spark of ‘talking the same language’ and then discovering you have the same interests, ethics and goals is the next step.
Here are my 6 [Read More »]
Six ways to control your message
by amanda October 15th, 2011
Have you ever seen a bride and groom stand outside a registry office – and been so swept along by the joyous occasion that you can’t help smiling? Or have you ever walked into a room where there’s just been an argument – and you can feel the tension in the air?
Emotions are like that [Read More »]
Reputation or financial performance?
by amanda May 18th, 2011
I’ve heard it said that there is a MORI poll, dating back to the 1990’s which claims that when investors were asked what they looked for the most in a business to buy, they felt that it’s reputation was marginally more important than its financial performance.
Now I’m no accountant, but that seems to make sense [Read More »]
Five ways to maximise exhibition PR
by amanda April 18th, 2011
Over the last few weeks I’ve been to Multimodal at NEC and FPS Expo (Federation of Petroleum Suppliers) at Harrogate, and I thought I would share some examples of good practise. Everything you do on a stand divulges a message to customers – make sure it’s one you intend to communicate.
1. Promote promote BEFORE the [Read More »]
Seven essential business apps for iphone
by amanda April 2nd, 2011
Last year I succumbed to an iphone 4. My previous phone would only make and accept calls and text messages – now, predictably, I can’t imagine how I ever coped without my entire office around me.
So I’d like to share with you the SEVEN business apps I use the most on my phone.
Evernote As they [Read More »]
- Media Relations
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- Where we might have met…
- Workshop schedule 2011
Something to get your teeth into?Call Amanda Jackson on 01254 851 680
