Tigerfish Blog

May 1, 2017

Dear media sales rep….

A few days ago, this email dropped into my inbox: Good Afternoon , I hope you are well? I would like to take this opportunity to […]
May 1, 2017

PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, […]
May 1, 2017

PR blurb and writing it

Have you ever been faced with a blank sheet of paper and not know what to write on it? Knowing you need to download the great […]
May 1, 2017

How to write an article

Have you ever been asked to write a piece for the media? To share your opinion with your peers? And when you eventually come up with […]
May 1, 2017

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, […]
May 1, 2017

The secret about PR and manufacturers

In my experience, almost all manufacturers are very modest about what they do. They see it as everyday stuff, nothing which would interest anyone else, and […]
May 1, 2017

Networking – just another 60 seconds?

There are well over 1000 networking groups in the UK, which meet every week. You could dine out, breakfast, lunch and dinner for £5-£10 a session, […]
May 1, 2017

Loyalty vouchers – are they a good idea?

We’ve all come across customer loyalty schemes in shops. You get a stamp or some record per visit or transaction, which entitles you to money off/ […]
May 1, 2017

Poor customer service results in bad PR

Have a you ever had a poor experience in a store? Do you tell anyone? Well yes of course you do. We are twice as likely to relate […]
May 1, 2017

Learning to share

In 2014, there are four main types of PR – paid-for (like sponsored columns, networking),  earned (i.e. traditional media relations), owned (information on websites and social media […]