Learning to share

In 2014, there are four main types of PR –¬†paid-for (like sponsored columns, networking), ¬†earned (i.e. traditional media relations), owned (information on websites and social media outlets) and shared (creating data which is shareable, like infographics/ video etc). Here Lee Petts, managing director of Lancashire-based waste management firm Remsol, explains in this guest blog, the … Continue reading