What does winning an award really mean?

Oh my goodness… we only went and won.  Best PR and Marketing Agency 2017 in the Downtown Business Awards 2017.  Delighted is an understatement! The awards are a mix of written submission and public vote, and so it was a real privilege to get so many votes of support. Thank you all. And from the … Continue reading

Manufacturers – is your PR strategy losing you money?

According to The Manufacturer, manufacturing makes up 11% UK GVA,  54% of UK exports and directly employs 2.6 million people.  The UK is the 11th largest manufacturing nation in the world (according to The World Bank and Wikipedia). So why, WHY, is the general assumption that we’ve not got a manufacturing base in the UK any … Continue reading

Are you prepared for disaster

Sadly, there are always business disasters. But often it’s not the disaster that lingers in the memory… it’s how a company deals with it. PR doesn’t have a magic wand, but what it can do is help with communication. If there is an incident, in the absence of information, rumour and speculation are rife. The role … Continue reading

PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, to be honest, I’m not a political animal. I’ve not been following the career of these politicians. But have YOU heard of them all? Did you already have an … Continue reading

PR blurb and writing it

Have you ever been faced with a blank sheet of paper and not know what to write on it? Knowing you need to download the great ideas in your head and onto a page… but don’t know where to start? Don’t worry – you’re not alone. We get lots of requests to write content.  The … Continue reading

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just … Continue reading

The secret about PR and manufacturers

In my experience, almost all manufacturers are very modest about what they do. They see it as everyday stuff, nothing which would interest anyone else, and feel that PR is for other companies. Bigger companies. Anyone, certainly not them. However. Brace yourself for a shocking revelation… you’re already doing PR. Your factory is well kept … Continue reading

Loyalty vouchers – are they a good idea?

We’ve all come across customer loyalty schemes in shops. You get a stamp or some record per visit or transaction, which entitles you to money off/ or a free something-or-other. I used to like them. What could possibly go wrong? Imagine this. You own a shop. Your loyal customer, over about a decade accrues £30 … Continue reading

Poor customer service results in bad PR

Have a you ever had a poor experience in a store? Do you tell anyone? Well yes of course you do. We are twice as likely to relate a tale of poor service, than one of praise for a retailer. So on that note let me tell you of my experience at Doorway to Value in Chorley… I was drawn … Continue reading