What does winning an award really mean?

Oh my goodness… we only went and won.  Best PR and Marketing Agency 2017 in the Downtown Business Awards 2017.  Delighted is an understatement! The awards are a mix of written submission and public vote, and so it was a real privilege to get so many votes of support. Thank you all. And from the … Continue reading

Manufacturers – is your PR strategy losing you money?

According to The Manufacturer, manufacturing makes up 11% UK GVA,  54% of UK exports and directly employs 2.6 million people.  The UK is the 11th largest manufacturing nation in the world (according to The World Bank and Wikipedia). So why, WHY, is the general assumption that we’ve not got a manufacturing base in the UK any … Continue reading

PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, to be honest, I’m not a political animal. I’ve not been following the career of these politicians. But have YOU heard of them all? Did you already have an … Continue reading

PR blurb and writing it

Have you ever been faced with a blank sheet of paper and not know what to write on it? Knowing you need to download the great ideas in your head and onto a page… but don’t know where to start? Don’t worry – you’re not alone. We get lots of requests to write content.  The … Continue reading

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just … Continue reading

The secret about PR and manufacturers

In my experience, almost all manufacturers are very modest about what they do. They see it as everyday stuff, nothing which would interest anyone else, and feel that PR is for other companies. Bigger companies. Anyone, certainly not them. However. Brace yourself for a shocking revelation… you’re already doing PR. Your factory is well kept … Continue reading

Four simple ways to keep a blog going

The 2014 Social Media Marketing Industry report shows that blogging is becoming increasingly important, with 68% marketeers planning to increase the use of blogging in the future. We post a blog every week, which offers readers great tips, opinions and how-to guides on a range of PR, communication and marketing issues – and sometimes (just … Continue reading

A quick way to remember names

One of the things which always impresses me, is then someone remembers my name. What great PR!  PR is all about building relationships, establishing rapport. Which of course, can be tricky if you can’t remember what that friend, client or journalist is called. It’s a skill that for me, is sadly intermittent.  Somehow, no matter how … Continue reading

What do you want from your PR?

When we make any purchase, we want to make sure it does what we want it to. So what do YOU want from your PR? This is one of the things we’re often asked for: “What we want from our PR is big splashes of editorial” Let me explain why this, by itself, isn’t a great … Continue reading