6 steps to prepare a company video

In the last decade social media has contributed massively to PR and how businesses communicate with their publics; and with the recent news that YouTube has taken over Facebook as the largest social network, receiving more than one billion unique visitors every month, businesses need to move to video if they want to ensure they … Continue reading

Social media for busy people

Social media has become such an integral part of our life, it’s easy to forget it’s been around a relatively short time.  Facebook started in February 2004. Twitter in March 2006, Linkedin in 2002. Yet just because you have accounts on Facebook, Twitter or Linkedin, does that make you an expert?  Would you know how to best use … Continue reading

Four simple ways to keep a blog going

The 2014 Social Media Marketing Industry report shows that blogging is becoming increasingly important, with 68% marketeers planning to increase the use of blogging in the future. We post a blog every week, which offers readers great tips, opinions and how-to guides on a range of PR, communication and marketing issues – and sometimes (just … Continue reading

What do you want from your PR?

When we make any purchase, we want to make sure it does what we want it to. So what do YOU want from your PR? This is one of the things we’re often asked for: “What we want from our PR is big splashes of editorial” Let me explain why this, by itself, isn’t a great … Continue reading

How do people search for brands online… and what does that mean for PR

According to MoneySupermarket, 54% people discover brands online through search… and 32% discover them through social media. This change in the way consumers get and digest information, along with the Panda and Penguin changes to Google, is driving a real shift in website design and content. Brands now absolutely have to realise that their success … Continue reading

Best small business tools

As we move into a new year, I thought I’d share with you some of my favourite business tools of 2013. Splash ID – I don’t know about you, but I am constantly being prompted for passwords. Whether it is for online banking, clothes shopping or just to be able to edit these blog posts – … Continue reading

How to get more engagement with social media

Did you know that content which includes an image receives 120-180% more engagement than a text based post? And people like to see real people delivering content. So how can you weave that into your PR campaign? Here are some ideas to involve your staff and customers telling their stories: customer testimonials success stories behind … Continue reading

Is social media a waste of time?

One of the most common questions that people ask me is: How do you find the time to do social media? Where indeed? We’re all busy enough doing our everyday jobs, with out having to factor something else in – something which many people still see as being equivalent to having a ‘watercooler’ chat. But … Continue reading