Tigerfish PR shortlisted for Downtown in Business awards

Tigerfish PR is shortlisted for Best PR and Marketing Agency of the Year award in Downtown in Business awards 2017. Awards are great PR Business awards are make very powerful PR. Not only are they the ultimate in 3rd party recommendation, but importantly, are a great reason to reflect on how far a business has developed. And we’ve … Continue reading

PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, to be honest, I’m not a political animal. I’ve not been following the career of these politicians. But have YOU heard of them all? Did you already have an … Continue reading

Poor customer service results in bad PR

Have a you ever had a poor experience in a store? Do you tell anyone? Well yes of course you do. We are twice as likely to relate a tale of poor service, than one of praise for a retailer. So on that note let me tell you of my experience at Doorway to Value in Chorley… I was drawn … Continue reading

Four simple ways to keep a blog going

The 2014 Social Media Marketing Industry report shows that blogging is becoming increasingly important, with 68% marketeers planning to increase the use of blogging in the future. We post a blog every week, which offers readers great tips, opinions and how-to guides on a range of PR, communication and marketing issues – and sometimes (just … Continue reading

How to export Linkedin contacts to an Excel spreadsheet

Our contacts are precious resources.  For most of us, LinkedIn is the online equivalent of a Filofax, Rotadex or business card folder. But online sources come and go. So it makes sense to periodically export your LinkedIn contacts to your desktop. LinkedIn is geared up to let you export your contacts straight into your address book … Continue reading

A quick way to remember names

One of the things which always impresses me, is then someone remembers my name. What great PR!  PR is all about building relationships, establishing rapport. Which of course, can be tricky if you can’t remember what that friend, client or journalist is called. It’s a skill that for me, is sadly intermittent.  Somehow, no matter how … Continue reading

Six benefits of starting a PR campaign

Lots of people, me included, say that all businesses should do PR. Well, I hear you say… of course I’d say that. But here are six really sound reasons for spending time and money doing it managing your reputation: It can attract more business. People can’t buy from you if they don’t know about you. … Continue reading

25 ways to celebrate a 25th anniversary in manufacturing or logistics companies

Business anniversaries can be tricky things to celebrate. Especially if you are a b2b company, like a manufacturer or a logistics company.  “What on earth can we say about it?” is a common question I get asked. “It’s only an anniversary.” Well, in PR, we’re always looking for ways to communicate with your customers, employees and … Continue reading

The importance of why

  Do you ever tell people what you do? About what you manufacture, or the service you provide? Now might be the time to think about another, and dare I say it, better way to introduce yourself and your business. When we’re asked about our businesses, most of us say what we do, how we … Continue reading