Latest News...
Amanda joins Women in Logistics steering committee
Amanda Jackson from Tigerfish has now joined Women in Logistics UK steering committee. It is a flourishing networking group for women working in the supply chain, transport and logistics field in the United Kingdom, and has over 2200 members. The next meeting is in Clitheroe on 26th January.
BBC Radio Lancashire
Do listen to Sally Naden’s lunchtime show on 19th October (11am to 1pm), to hear all about Caroline Hampson’s new book on entrepreneurs called Tickover or Takeoff and Wendy Bower from So Business in Burnley talking about her Aspire course for women. 27/09/11
September swings into action
There’s much to do in September at Tigerfish Towers. As well as press visits to the lovely logistics people in London, Amanda will be presenting at Westholme Business Club on 27th September on social media; and later that week will be discussing the positive reputational benefits of waste management at Remsol’s Waste Regulations Seminar in Preston. She is also delighted to be working on two new projects: the biggest private rocket launch in Europe (which is happening in 2012), and promoting Caroline Hampson’s debut business book, Tickover or Takeoff. 6/9/2011
Twittering Tigerfish
Amanda Jackson has been invited to present on social media at two events over the next week.
On 12th July , she will be taking the platform at the Social Media Advice Day at Sandbox, ULAN in Preston to talk about measuring return on investment in social media. Other speakers include David Batty, Tom Stables/Nat Cassidy from 3 Man Factory, and Jo Sashko, and she will be on the panel discussion afterwards.
She is also presenting at then Employers Forum in Burnley on 13th July, discussing why Twitter is good for business.
Look forward to seeing you there
Tigerfish wins two new pieces of business
Tigerfish PR is using its specialist logistics knowledge to run a PR campaign for Freightex, the cross channel FTL specialist over the coming months. The campaign will use a mix of traditional and new media, and will highlight the financial and environmental benefits of using the service.
In addition, Tigerfish is also doing some more work with fuel distributor, Prax Petroleum. 21/6/11
Guest seminar slot at Pennine Lancashire Business Network
I’m delighted to be presenting my “Six Point Crash Course to Cracking PR” at Ewood Park on 7th June at one of the monthly Pennine Lancashire Business Network meetings.
Running from 10.30 until noon, the workshop will be providing answers to all those tricky questions such as: Who should I target? What makes a cracking story? and importantly, How can I get my story seen?
If you’re a member of the network – see you there. If not, here is a form about attending. 21/5/11
New services from the Tigerfish net
This month sees the launch of an exciting new venture for Tigerfish PR. As part of it’s PR consultancy and reputation management services, Tigerfish is now offering a social media management service, to maintain its customers’ Twitter and LinkedIn pages. “When I talk to clients about social media, they really understand the benefits, but it is just another thing to add to their already busy days. Increasingly, customers look to see a company’s online presence – not just their website – so that is what Tigerfish can help them with.”
For more information on SMMS, call Amanda on 01254 851 680 17/5/11
New workshop dates released
I’ve been asked a number of times when I’m running my next workshops, so I’ve organised a double workshop day on 10th May at Accrington, Lancashire. The day will consist of an Introduction to PR workshop in the morning, and a Twitter for Business workshop in the afternoon. Either workshop can be booked separately, and there is a specially discounted rate if you choose to go on both workshops. For more information, follow this link. 26/3/2011
Twitter workshop at Women in Logistics’ goes down a storm
Tigerfish was one of just three speakers invited to present at this year’s Women in Logistics Social Media event on 23rd March 2011.
Amanda says “Twitter is only 5 years old, but gaining in momentum all the time. I was delighted to be able to share how Twitter has worked for my business, and help other professionals understand not just how to understand the jargon, but to really make Twitter work for their business.
“It was a real privilege to be asked to speak at the event, and my Twitter overview was well received, particularly as it wasn’t the usual Powerpoint-style presentation” 26/3/11
Tigerfish in Lancashire Business View
As part of a year of events to celebrate it’s 10th anniversary, Tigerfish PR was featured in the March/April edition of Lancashire Business View. 13/3/11
PR for Real people presentation
Tigerfish PR has been invited to present at The Villa Networking group, Wrea Green on 15th March on ‘Six top tips for cracking PR’ 12/3/2011
Tigerfish PR wins new account
Security Solutions (Northern) Ltd, has appointed Preston based Tigerfish PR to handle its PR campaign following a rebrand.
The campaign, aimed at architects and security professionals across the UK, will highlight the complete design, build, installation and maintenance service that Security Solutions offers, as well as its range of new products.
Managing director, Andrew Davies is adamant that these recessionary are ideal to promote strong brands. “Security Solutions is a really innovative company, but we have kept our light under a bushel. We are looking forward to working with Amanda and the team at Tigerfish so we can help our customers understand the passion behind our business.” 8/2/11
Twitter courses developed
A series of courses is begin rolled out this spring, including the well received ‘6-point crash course to cracking PR’ and an ‘introduction to PR and social media’. And for the first time, there will also be a course entitled ‘crisis pr – are you prepared?’. If you are interested in any of these, please email amanda@tigerfishpr.co.uk for more information. 16/1/11
New business
A leading NW supplier of security fences, bollards, turnstiles and crash barriers has taken on Tigerfish PR for a rebranding PR campaign. Work will include promoting its new products, the new website and strengthening internal PR communications. 16/1/11
More work in logistics sector
Tigerfish PR is helping to promote Women in Logistics (WIL), a LinkedIn group offering social media and face-to-face networking. The most recent press coverage was this piece in IFW on the impact of social meda. The next event of the North-West subgroup of Women in Logistics UK on Thursday 16 September 2010. 6/9/10
Six Point Crash Course to Cracking PR
On 15th September 2010, Amanda will be presenting at Stanley House, Blackburn, taking a whistle-stop look at why PR is a brilliant way to promote a business – no matter how big or small it is. She’ll be covering pithy subjects such as:
‘Who should I target?’ ‘What makes a cracking story?’ and importantly, ‘How can I get my story seen?’
She says “It’s so rewarding helping businesses to see what newsworthy stories they have right at their fingertips. I’ll be presenting some down-to-earth advice on how to get positive media coverage and looking at six of the worst PR ‘no-no’s to avoid.” 27/8/10
New business win
Fuel importer, Prax Petroleum has appointed Tigerfish to handle its UK media relations. 5/5/10
Tigerfish invited to speak at UCLAN
Last month, Tigerfish PR was invited to speak at Northern Lights at UCLAN, to around 60 incubator businesses. The talk – a five point crash course to cracking PR – was very well received, and some of the feedback said it was ‘inspiring’, ‘useful’ and ‘interesting’. We will be going back to do an advice clinic – more details to follow. 1/5/10
Praise for Tigerfish PR’s work
We’re delighted that European road freight service provider, Freightex recently praised the work of Tigerfish PR. Tim Phillips, CEO of Freightex said:
“Tigerfish have supported us over the last two years, through our re-branding to Freightex and our push for growth. Amanda has a good understanding of the logistics market place and some excellent contacts in the related press, this has allowed us to get growing coverage in the key media for our industry and assist us in getting the brand better recognised. She is happy to provide input and guidance at what is likely to work and at a “sensible budget.” I would happily recommend her to other logistics companies.” 4/3/10
Never too young to start learning about business
Last week Tigerfish PR was one of the companies invited by Business Venture Group to offer advice to the budding entrepreneurs at a Chorley primary school. The children at All Saints were buzzing with ideas and it was great to see them really grasping the whole concept. 15/6/09
On your bike
Don’t be surprised to see Amanda pitching up at meetings on two wheels instead of the usual four. “I love cycling, and it’s great to have some fresh air and peaceful ‘thinking’ time. Howver, it does mean that I turn up looking rather windswept!” 30/5/09
Tigerfish to lecture at Lancaster University
Once again, Amanda has been asked to deliver a lecture on PR to students at Lancaster University. 25/2/09
WiFi research success
Following the success of its 2007 research into WiFi in public libraries, Insight Media has once again asked Tigerfish to contact over 200 library authorities to ask them to participate in an on-line survey on the use of wireless. 2/2/09
Industrial laminates get the Tigerfish treatment
The Attwater Group, manufacturers and developers of high performance industrial laminates for engineering and electrical insulation applications worldwide, has just started a 12 month PR campaign. 5/1/09
Chip of the block
Joinery Design Limited (JDL) has taken on Tigerfish PR to undertake a short PR campaign promoting the company to the local and trade press, and for advice on how to do PR inhouse. 3/11/08
PR and web-based marketing
On 6 November 2007, Tigerfish PR will be running a one day seminar for Grow Creative in Blackpool. Amongst other things, delegates will learn how to recognise PR opportunities and write a cracking good release, as well as how to maximise their web presence.
“Everyone is looking for ways to give their company an edge,” says Amanda Jackson, course facilitator. “PR can’t make customers buy your products, but it can certainly let them know where to find them!”
Race for Life
Many thanks to everyone who sponsored me in the 5K Race for Life run in May. The money has gone to UK Cancer research. Bizarrely, I’ve been persuaded to go for the 10K in September
Amanda
Staggering response rate
It’s not often a research project brings 50% response, but that is what Tigerfish PR achieved during a research project for Insight Media, suppliers of ICAM wireless access control software for libraries.
Over 200 library authorities were telephoned in a 2 week period to ascertain the right contact person, and an online questionnaire was sent out to those people to find out more about the current situation regarding hotspots in libraries. “We were delighted with the numbers and quality of feedback,” said Insight managing director, Neil Johnson “Tigerfish worked to an extremely tight deadline, but we now have some very valuable information. We have run a series of seminars based on the data, and will make it available to all library authorities so they can see a UK-wide snapshot of the position regarding wi-fi uptake, and some of the issues involved.” More information on this project is available from http://www.insight-icam.co.uk/
