Attwater Case Study
When you’re operating in a competitive market and under tough economic conditions, it’s no time for hiding your light under a bushel. Celebrating and communicating your manufacturing achievements not only raises your profile but your profit margins too…
Attwater & Sons Ltd is a fifth generation family business and the UK’s oldest manufacturer of industrial laminates. In 2008 the company acquired Custom Composites Ltd, bringing expertise in the manufacture of glass, carbon fibre and composite tubes. Attwater’s market-leading products are used in countless applications and industries, from power generation, automotive and aeroplanes through to household white goods.
Back in 2008 Attwater was asked to design and supply carbon fibre tubes to be used in the tiller and mast of Ben Ainslie’s Finn-class dinghy. Ben, the most successful sailor in Olympic history, went on to win the gold medal at the Beijing Games. Thrilled to have played a part in this success story, the company decided they wanted to spread the news.
How Tigerfish PR helped
By the time Attwater engaged Tigerfish, two weeks had already passed since Ben Ainslie’s victory. Timeliness is everything in PR, and Director Amanda Jackson was concerned they may have missed the boat, so to speak! She rapidly pulled together a press release and started to make contact with the trade press – within a few days 15 titles had picked up the story and Attwater received the publicity it deserved.
Amanda said, ‘The Attwater management team is very modest and they’re constantly assuring me they don’t do anything newsworthy. So it’s my job to coax their achievements out of them. Just recently we’ve gained some great PR promoting the carbon fibre tubing used in a replica plane for Manchester Science & Industry Museum, as well as a unique carbon fibre framework used by a BAFTA-winning documentary filmmaker to stablise his camera.’
In addition to managing external PR, Tigerfish also write a customer newsletter which highlights the company’s latest projects and process innovations. This has proved to be a key tool for cross-selling products. Amanda also produces regular content for the company’s website and assists with PR at the annual Composite Show.
What the Client Says:
Attwater Sales Director Rachael Kennedy said, ‘When you’re busy working in the business it’s not always obvious what’s of interest to people. Amanda’s great at extracting a story from you when you’re convinced there isn’t one. And since we’ve started working together Attwater has definitely received a lot more exposure in the press and the company’s profile has been raised considerably.’
To find out more about our specialist Manufacturing & Engineering PR services, please call 01254 851 680
TDG Case Study
Despite everything around us arriving on a lorry, in many ways logistics is an invisible sector. It’s such a fast moving industry; companies just don’t have the time to tell anyone about what they do. And TDG was no exception…
TDG (UK) Ltd is one of Europe’s largest logistics service providers with over 7,000 employees and 85 years’ experience in freight forwarding, supply chain management and contract logistics. Specialising in industrial, chemical and retail sectors, the company is a market leader and operates across 130 sites in the UK, Ireland, France, Germany, Spain, the Benelux region and Hungary. TDG has a long history of developing and continually improving its logistics service, and enabling its customers to enhance their competitiveness.
The company first contacted Tigerfish PR in 2002, to raise its profile in the industry and increase awareness about their service offerings. TDG had a particularly innovative approach to managing logistics and were one of the first companies to make 4PL a reality. Fourth Party Logistics enables clients, who have complex collection and delivery needs across multiple sites, to hire a fourth party to manage sub-contractors on their behalf and ensure their most cost-effective and efficient use.
How Tigerfish PR helped
Tigerfish PR Director Amanda Jackson was quickly able to identify and address the company’s immediate communication needs, before going on to devise a longer term strategy to build cohesive links with the trade press, including establishing relationships with key publications such as Motor Transport, Logistics Manager, and Supply Chain Standard. Amanda ensured all of TDG’s PR initiatives were focused on achieving the key goal of raising awareness of TDG’s position as the leading innovator in logistics.
What the Client Says:
Gail Everton, Group Marketing and Communication Manager, said, ‘Working with Amanda was a really positive experience. She was very much part of our extended communications team and not only contributed some great ideas for promoting TDG, but she took complete responsibility for our PR campaigns. Because of her experience in the logistics industry and extensive media contacts, she was able to raise our profile considerably and it made a real difference to the business.’
To find out more about our specialist Logistics & Supply Chain PR services, please call 01254 851 680
Peel Ports Ltd Testimonial
“I’d worked with TigerfishPR before, so when Peel Ports needed a staff newsletter I felt Amanda’s approach would fit well with our business. At the time we had to communicate a number of corporate messages across the company. We wanted to ensure a clear and consistent message reached our diverse workforce; many of whom did not have direct access to email or worked unsociable hours.
“Reaction to the design and content of the newsletter was very positive. It was pitched at just the right level, given the diverse audience it had to reach. It was interesting and informative, and there was something for everyone in the publication. The newsletter was used for a variety of purposes from careers and trade fairs, customer meetings and employer branding material.
“Amanda is a very engaging person to work with; she’s intelligent, great fun and brings a lot of energy to projects. More importantly, she really cares about the quality of the end-product she produces and that level of personal service is vital in all businesses.”
Howard Sloane, Group HR Director
Peel Ports Ltd