PR can be split into two distinct categories:
Earned PR and Owned PR
Earned PR includes
- case histories,
- news releases,
- opinions etc – and typically it will appear in online and printed media … after an editor has decided that it’s content is of value to their readership. ie. it has to have earned it’s place.
However Owned PR is a different matter. This is can be totally under your control. No longer do we always have to have journalists as ‘gatekeepers’ to our content.
Owned PR includes
- Google +
- Website copy
- Newsletters etc – and as you can see, this is a wonderful opportunity for companies to have their say.
Tigerfish PR has a number of packages for clients who want to find out more about social media, ranging from beginner to advanced courses – and even offering a total social media service. To find out more, visit our social media options.
Remember, the social media conversation is ongoing, whether you choose to join in or not.