Sadly, there are always business disasters. But often it’s not the disaster that lingers in the memory… it’s how a company deals with it.
PR doesn’t have a magic wand, but what it can do is help with communication. If there is an incident, in the absence of information, rumour and speculation are rife.
The role of any comms team is to:
Take for example the propane tanker fire on the M56 yesterday. Thankfully it didn’t result in any fatalities, but there was considerable traffic holdups and it impacted on many many people – not least of all Calor, the firm involved. And this is how they dealt with it on their website – a big thumbs up to them for some great crisis PR.
This is exactly the advice we give our clients – whether it’s a logistics firm or a manufacturer – or in fact, anyone, because no one is exempt. Have you ever had an incident like this? What did you do?
And if you would like to talk to us about putting a plan in place… email us right now. You never know what’s around the corner.
Picture courtesy of Wikimedia Commons