Pitching for business is a way of life for many businesses, and PR is no exception. I always liken it to finding a partner – there has to be an initial spark of ‘talking the same language’ and then discovering you have the same interests, ethics and goals is the next step.
Here are my 6 crucial areas to think about if you are pitching for business:
And remember, pitching is a two way process.. Courtship needs both people involved, so be prepared to walk away if you think that spark is missing.
What aspects do you consider at a pitch?