(The first five tips are at this blog post: Ten Tigerfish top tips for social media (part 1))
Tip 6 – Create a Facebook business ‘page’
By accessing the ‘create a page’ link at the bottom of your Facebook profile page.
Don’t forget with social media, it’s not enough just to have it – tell people you have it too. Use profiles on business cards, website, letterheads, email signatures etc.
Tip 7 – Tweetdeck
I found this transformed my Twitter experience. Information comes directly to you, and you can post messages and monitor your other social media platforms too.
Tip 8 – Secure your social media name
Even if you choose not to use social media, secure your name on the main ones anyway. It’s like a URL. Once it’s been taken, that’s it.
I recommend at least securing LinkedIn, Facebook, Twitter, YouTube, Flickr.
Check out www.namechk.com
Tip 9 – URL shortening with http://bitly.com
A fabulously useful tool to not only shorten unwieldy URLs but also (if you register) will give you analytics on how many times the link has been used.
Tigerfish Tip 10 – Sign up for Google Alerts
You might choose not to engage with social media, but DO monitor what’s being said about your company online. Or your competition. Or industry sector. Easy to do, visit www.google.co.uk/alerts
Social media is a great way to learn, share, engage with your stakeholders.
What a resource – enjoy it!
Follow @amandatigerfish on Twitter and ‘like’ http://www.facebook.com/TigerfishPR