Reputation or financial performance?
May 1, 2017
Telling your story
May 1, 2017

Ten Tigerfish top tips for social media (part 2)

(The first five tips are at this blog post: Ten Tigerfish top tips for social media (part 1))

Tip 6 – Create a Facebook business ‘page’

By accessing the ‘create a page’ link at the bottom of your Facebook profile page.

Don’t forget with social media, it’s not enough just to have it – tell people you have it too. Use profiles on business cards, website, letterheads, email signatures etc.

Tip 7 – Tweetdeck

I found this transformed my Twitter experience. Information comes directly to you, and you can post messages and monitor your other social media platforms too.

Tip 8 – Secure your social media name

Even if you choose not to use social media, secure your name on the main ones anyway. It’s like a URL. Once it’s been taken, that’s it.

I recommend at least securing LinkedIn, Facebook, Twitter, YouTube, Flickr.

Check out www.namechk.com

Tip 9 – URL shortening with http://bitly.com

A fabulously useful tool to not only shorten unwieldy URLs but also (if you register) will give you analytics on how many times the link has been used.

And finally:

Tigerfish Tip 10 – Sign up for Google Alerts

You might choose not to engage with social media, but DO monitor what’s being said about your company online. Or your competition. Or industry sector. Easy to do, visit www.google.co.uk/alerts

Social media is a great way to learn, share, engage with your stakeholders.

What a resource – enjoy it!

Follow @amandatigerfish on Twitter and ‘like’  http://www.facebook.com/TigerfishPR

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