Tigerfish Blog

May 1, 2017

The four things I hate about Twitter

My ‘social-media-network-of-choice’ is Twitter. I love its immediacy, its brevity and transparency. It’s a fantastic source of news, a direct route to customer service departments of […]
May 1, 2017

Social media for busy people

Social media has become such an integral part of our life, it’s easy to forget it’s been around a relatively short time.  Facebook started in February 2004. […]
May 1, 2017

Manufacturers – is your PR strategy losing you money?

According to The Manufacturer, manufacturing makes up 11% UK GVA,  54% of UK exports and directly employs 2.6 million people.  The UK is the 11th largest […]
May 1, 2017

Are you prepared for disaster

Sadly, there are always business disasters. But often it’s not the disaster that lingers in the memory… it’s how a company deals with it. PR doesn’t have […]
May 1, 2017

Dear media sales…

Can I just say at the outset, that I like media sales people. Often they have great market intelligence and we want the same thing ultimately […]
May 1, 2017

Dear media sales rep….

A few days ago, this email dropped into my inbox: Good Afternoon , I hope you are well? I would like to take this opportunity to […]
May 1, 2017

PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, […]
May 1, 2017

PR blurb and writing it

Have you ever been faced with a blank sheet of paper and not know what to write on it? Knowing you need to download the great […]
May 1, 2017

How to write an article

Have you ever been asked to write a piece for the media? To share your opinion with your peers? And when you eventually come up with […]
May 1, 2017

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, […]
February 8, 2018

Importance of keeping it real

Tonight I went to hear Jo McEwan, Head of Brand at innocent drinks, speak at a Lancashire Forum/ Boost Lancashire event in Blackburn. innocent drinks are […]
December 13, 2017

Getting return on your exhibition investment

Exhibitions are a great way to connect with existing customers, gain new business and learn about new trends, yet many companies miss real opportunities by not […]
December 11, 2017

Take the challenge: Are you in stealth mode?

Each year we see great companies that simply don’t tell either their customers let alone their potential customers about the wonderful things that they do. Some […]
December 6, 2017
exhibition hall

Trade exhibition preparation – are you doing it well?

Most PR is planned and sustained, but exhibition PR comes as little burst of activity. Done well, and you have a cracking event. Done poorly, and […]