Attwater & Sons Ltd is a fifth generation family business and the UK’s oldest manufacturer of industrial laminates. Attwater’s market-leading products are used in countless applications and industries, from power generation, automotive and aeroplanes through to household white goods.

The challenge

Like many manufacturing businesses, Attwater is focused on delivering excellent products and service to its customers. However, before we started working with them, they were unused to external communications and didn't fully understand what makes news and the benefits that sharing great content can deliver.

How Tigerfish PR helped

We worked with Attwater to help them identify all the great newsworthy elements in their business - and then created content and shared it with their key print and digital media. For example, was about the carbon fibre tiller extension they made for the winning British Olympic sailing team. We rapidly pulled together a press release and started to make contact with the trade press – within a few days 15 titles had picked up the story and Attwater received the publicity it deserved. Timeliness is everything in PR, and we didn't want to miss the boat, so to speak!

Amanda said, ‘The Attwater management team is very modest and they’re constantly assuring me they don’t do anything newsworthy. So it’s my job to coax their achievements out of them.

In addition to managing external PR, Tigerfish also provides exhibition support, and regular content for the blog, which highlights the company’s latest projects and process innovations.