Attwater & Sons Ltd is a fifth generation family business and the UK’s oldest manufacturer of industrial laminates. Attwater’s market-leading products are used in countless applications and industries, from power generation, automotive and aeroplanes through to household white goods.
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By the time Attwater engaged Tigerfish, two weeks had already passed since Ben Ainslie’s victory. Timeliness is everything in PR, and Director Amanda Jackson was concerned they may have missed the boat, so to speak! She rapidly pulled together a press release and started to make contact with the trade press – within a few days 15 titles had picked up the story and Attwater received the publicity it deserved.
Amanda said, ‘The Attwater management team is very modest and they’re constantly assuring me they don’t do anything newsworthy. So it’s my job to coax their achievements out of them.
In addition to managing external PR, Tigerfish also provides content for a customer newsletter which highlights the company’s latest projects and process innovations. This has proved to be a key tool for cross-selling products. Amanda also produces regular blog for the company’s website and assists with PR at the annual Composite Show.
Attwater Sales Director Rachael Kennedy said, "When you’re busy working in the business it’s not always obvious what’s of interest to people. Amanda’s great at extracting a story from you when you’re convinced there isn’t one. And since we’ve started working together Attwater has definitely received a lot more exposure in the press and the company’s profile has been raised considerably."