How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just … Continue reading

Ten ways to attract more customers to your exhibition

Exhibiting can be costly, but it is a great way to promote your business, meet old and new customers and showcase your products or services. But don’t fall into the trap of thinking that once you’ve booked your stand, then that is enough to get people to visit. Here are some free things to do … Continue reading

Eight ways to make the most of exhibitions

I’ve just come back from the NEC – this week it was Subcon, a couple of months ago, Multimodal 2012. What brilliant shows they were. As a visitor, here are my top tips for making the most of visiting an exhibition: For visitors… Before you go, make a list of the people you want to … Continue reading

Five ways to maximise exhibition PR

Over the last few weeks I’ve been to Multimodal at NEC and FPS Expo (Federation of Petroleum Suppliers) at Harrogate, and I thought I would share some examples of good practise.  Everything you do on a stand divulges a message to customers – make sure it’s one you intend to communicate. 1. Promote promote BEFORE … Continue reading