PR Campaigns
How can your customers know what difference you can make… unless you tell them?
Everyone says that it’s far easier to keep a customer than to get a new one. But are you keeping in touch with your current and past customers? Do they know what a good job you do? Have they heard about your new products and services; what you do for other customers; do they know about your corporate culture?
Don’t leave it to chance or a passing comment.
PR that works for you
Our approach to PR is totally flexible and built around you. We’ll create a year-long or multi-year campaign for you. But if your needs are smaller or you’re dipping your toe into PR for the first time, try 4, the bitesize, quarterly approach to PR that keeps costs low as it raises your business profile.Whichever package you choose, we can help you regularly communicate with your customers through:
Communications audits
PR that works for you
Our approach to PR is totally flexible and built around you. We’ll create a year-long or multi-year campaign for you. But if your needs are smaller or you’re dipping your toe into PR for the first time, try 4, the bitesize, quarterly approach to PR that keeps costs low as it raises your business profile.
Whichever package you choose, we can help you regularly communicate with your customers through:
Content creation
Press releases, articles, blog posts, opinion pieces and white papers – they’re all powerful ways to build your reputation, authority and brand awareness. We’ll help craft the right message for the right audience.
Direct mail
Bitesize messages, simply but powerfully delivered. That’s the sort of web copy we write.
Because if your customers or investors look at your website and feel it’s too complicated, confused or out of date, they might think that’s what you are too.
Newsletters
A regular newsletter reminds customers of your capabilities, tells them what’s new and feeds them content they will find interesting and useful.
From setup to writing to layout, we’ll do it all for you.
Direct mail
Direct mail generates more impact and more responses than digital. So if you want a campaign that truly delivers, create something tangible. We’ll make it easy.
E-marketing
Email gives you reach, helping you target a mass market. It’s also the format best suited to news, updates, reminders and product news.
We’ll make sure the right message reaches the right customers in the right way.
Research
How can you stay ahead of the competition unless you know what the competition’s up to? We research your local competitors and/or wider industry to identify the news, changes and trends you need to know.
Open days
You could tell your customers about your capabilities, your experience and your team – or you could show them. Open days can be a powerful, personal way of connecting with customers – and we’ll make organising and advertising it easy.
Exhibitions
There’s serious investment involved in exhibiting your brand at an expo. We’ll help you manage the complete exhibition experience, from preparation to stand design to marketing – so your investment delivers a better return.
Award entries
Whether you come away holding the trophy or securing a place on the shortlist, award wins and nominations speak volumes about your capability. When you don’t have the time or in-house experience to know what makes judges sit up and listen, we do.
And talk to us about:
Press briefings, campaign plans, sales letters and more…
