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CIPR NW (Lancashire subgroup) event: Insight into evaluation

CIPR North West is delighted to host a masterclass on ‘insight into evaluation for social media and PR campaigns.’

Having worked hard to plan and deliver your PR activities, it is vital to invest some time in evaluating the overall success and the impact brought to your organisation or your client.

The event presents a great opportunity for PR practitioners to hear first-hand tips and hints on how to demonstrate impact with social media and digital evaluation as well as how award winning campaigns successfully evaluate their work.

Hear from Anna Wilson and Wendy Moran, the two leading experts in their own right, who will be examining evaluation techniques for two different PR activities. Anna’s session will walk you through the fundamentals of social media and digital evaluation, showing how you can weave this into your PR analysis and demonstrate a meaningful impact for your clients.

Wendy will explore evaluation in a range of award winning CIPR campaigns and reflecting on what good evaluation looks like.

You’ll come away from the event knowing:

  • How to measure against specific digital objectives
  • The most appropriate tools to use (free and paid for)
  • Evaluation/measurement criteria and formats
  • How to select the right stats to look at
  • How to create a simple evaluation plan that tells you everything you need to know
  • How do practitioners evaluate when budgets are tight
  • How award winning campaigns evaluate their work

Date:  Thursday 10 April 2014

Time: 18:30 – 21:00, registration from 18.00

Venue: UCLan, Greenbank Lecture Theatre, Greenbank Building, Victoria Street, Preston PR1 7DR

Cost: £20 + VAT for CIPR members, £30 + VAT for non-members, £5 + VAT for students (includes buffet refreshments)

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