Four simple ways to keep a blog going

The 2014 Social Media Marketing Industry report shows that blogging is becoming increasingly important, with 68% marketeers planning to increase the use of blogging in the future.

We post a blog every week, which offers readers great tips, opinions and how-to guides on a range of PR, communication and marketing issues – and sometimes (just sometimes they sneak through) on the joys of skiing.  Sign up now if you want to get this free resource straight to your inbox.

Some people think ‘oh I can’t blog, I’ve nothing to say’ – but if you’ve nothing to say, how will people listen to you when you’ve got something to sell?

We write blogs for many of our clients too, and here are our four simple tips for keeping a blog going.

• Keep a notebook for  your blogging ideas – once you start thinking about them, you’ll get hundreds… but you need to keep a note of them.
• Write your blogs in batches. I set an hour aside, and do 3 or 4 at a time.
• Use the amazing Word Press editorial calendar to schedule your blogs. I publish a blog each week, but write them monthly.
• Finally, when you first start blogging, it feels like you’re just writing to yourself.. so ask for feedback. What do your readers think about your blog? What would they like to see more? How can it be improved.