From time to time I get asked to pitch to companies who see PR or indeed social media in general, as the answer to ALL their problems.
Sometimes it is because they have a problem communicating to staff
Sometimes it is because they aren’t converting sales
Sometimes it is because they aren’t selling anything.
I would, of course, say PR is fabulous. It is a powerful way to communicate with your customers, potential customers, neighbours, employees and potential employees. It IS an extremely useful marketing tool and it can:• Help build reputations • Increase awareness of products and services • Enhance the credibility (and hence the worth) of a company • Makes people think more highly of you. • Help in opening new markets • Protect business in times of crisis. • Attract the best recruits and business partners • Enhance access to funding and investors • Create a premium value for products and services • Generate interest from new customers
Let’s get this in perspective. PR is an effective and persuasive way to reach out with your message. But the actions behind the words have just got to be there. There’s no hiding behind a miasma of spin.
To put it bluntly, if your house is in the dark, fix the porch light before installing the spotlights.