How do people search for brands online… and what does that mean for PR
May 1, 2017
Dear media sales rep….
May 1, 2017

How to write an article

Have you ever been asked to write a piece for the media? To share your opinion with your peers?

And when you eventually come up with a topic and get it in writing, somehow it’s just not quite right? It seems rather amateur? But you don’t want to look daft, so you just duck out of the opportunity.

“It feels like I’ve just handed in a homework essay”

Don’t worry – you’re not alone. Lots of extremely clever, engaging, competent professionals struggle to write in a style suitable for publishing.

Why? Because it is a learnt skill. It takes practice. It takes a particular approach.

You wouldn’t expect someone to be able to make a perfect weld first time, without training. Or to be able to drive an HGV instantly. So it always puzzles me why people think that just anyone can create content or manage a PR campaign.

So the next time you want to write an article, and are wondering how to do it… shortcut the years of practice, concentrate on your own core skills… and use a professional.

If you have content to write – whether it is web copy, editorial or even an important email – let us help. Call 01254 851 680


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