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PR professionals to focus on images at event by Lancashire experts

The North West (Lancashire) sub-group of the Chartered Institute of Public Relations is organising an evening dedicated to exploring how images bring a story to life.

The event in Preston, called Every Picture Tells A Story, will be led by Iain Lynn, Johnston Press’ North West Picture Editor and UCLAN lecturer Fiona Steggles.

In the Role of Image in PR, discover from Iain Lynn the power of visual communication, what photos you should offer to the media and if you should be putting more resource into image creation.
Find out how to get the image right, learn useful tips for taking photos yourself and how to brief a photographer for the best chance of getting your content used.

Then, learn from Fiona Steggles how to get your story on the BBC.  She will explore how to make your story into something the BBC may cover, what journalists need from you, why some stories get picked and not others, and what to avoid when pitching a story.

The evening event in Preston on Wednesday November 27 will also feature an interactive element with people being asked to tweet their favourite public relations image before hand using the hashtag #ciprphoto. Iain Lynn will then examine these pictures during his session. This could be an image taken in house, by a professional or just be a great example of storytelling.

Iain Lynn is the picture editor of all of Johnston Press’s titles in the North West of England. A graduate of Salisbury School of Art, he worked as a press photographer covering news, sport and features for national and regional newspapers, before taking up his current editorial management role based at the Lancashire Evening Post in Preston.

Fiona Steggles worked for the BBC for 18 years.  For nine years she produced BBC North West Tonight and was responsible for deciding what stories the programme covered, winning two Royal Television Society awards.

Fiona left the BBC in July 2012 to take up a post at UCLan, lecturing in Broadcast Journalism.  She also works with a variety of organisations as a freelance journalist and media trainer.

Amanda Jackson, Chair of the CIPR North West (Lancashire) Committee said: “This event will teach you the use of effective, cost effective photography techniques and also the art of translating story ideas into a form suitable for use by broadcast media.

It is the ideal way to squeeze extra value from your training budget and is open to anyone who has an interest in the area, whether their role includes working in PR, marketing the media or photography or are students in these fields who are interested in learning practical skills from two industry experts.”

Date: Wednesday 27 November 2013

Time: 18:00 – 21:00, registration from 17:45

Venue: Harrington Building, UCLan, Adelphi Street, Preston PR1 7DR
Cost: £20 + VAT for CIPR members, £30 + VAT for non-members, £5 + VAT for students (includes buffet refreshments)

Places can still be booked at leadershipinpr.eventbrite.co.uk/


Issued by:

Amanda Jackson MCIPR; 01254 851 680  /  07881 62 11 43; amanda@tigerfishpr.co.uk

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