With the amazing triumph of the London Olympics, and unparalleled sales of Paralympics tickets, I expect there will be a surge of people rushing off down the gym with new found enthusiasm.
Yet I predict this rush to get fit will be shortlived. Once people realise they’re not up to Olympian standards after 2 months, their interest will wain.
Who’s ever read about their competitors and wanted some similar coverage…and then if you lie down quietly, the urge goes away? Who’s ever had a really significant newsworthy event in their business…. only to have peaked with that one story, then sink back into radio-silence? Sadly, interest drops off without those instant results.
And whilst it’s true that Olympians are not created overnight, neither is a PR campaign. Most elite atheletes have been in sustained programmes at least since the last Olympics four years ago – and many for years before that too. And it is the same with your online and offline reputation. You need to dash off more than a couple of press releases to become a winner.