Internal communication
Many companies focus all their communications outwards – to customers and prospective customers. However, here at Tigerfish PR, we’re big believers in having a two-way dialogue with staff. Why? Because they are your brand advocates. The ones who are the ‘face of the business’ every-time they speak to customers. The ones who need to understand the challenges you face. The ones who need to know about business successes. The ones with the solutions very often!
Of course, we all hope crises will never happen, but it’s good to be prepared in case they do.
Employees provide customer service, use their ingenuity to design new products/services, make organisations work. And all employees should feel part of a team, and understand the vision of their company. Let Tigerfish PR help you communicate effectively with your team through:
Don’t leave it to chance or a passing comment.
We can help you regularly communicate with your customers through:.
Newsletters
Keep staff updated on what’s happening in the business and how they can get involved.
Research
Find out what makes your staff tick with regular surveys and feedback initiatives.
Internal events
Keep your staff engaged with events at key milestones such as product launches, quarterly updates and end of year celebrations.
Social media
Engage your staff on your internal social media platforms and provide them with content they’ll want to share outside of the business too.