Did you know that content which includes an image receives 120-180% more engagement than a text based post? And people like to see real people delivering content.
So how can you weave that into your PR campaign?
Here are some ideas to involve your staff and customers telling their stories:
You could do these in print – or indeed create a short video clip to create content.
Liz from @digienable gave a fascinating talk at Lancashire’s first women-led social media conference in November, and she gave some basic do’s and don’ts for creating video.