The North West (Lancashire) sub-group of the Chartered Institute of Public Relations is organising an evening focussing on exploring ‘PR in a Leadership context’ next month.
Respected academics Professor Anne Gregory from Leeds Metropolitan University and Mel Powell from Manchester Metropolitan University will deliver two masterclasses at the event in Preston on September 18.
Public relations is operating in an increasingly challenging and complex environment. Pressures include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape.
Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires PR professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness.
Professor Gregory, co-author of the recently published book ‘Strategic Public Relations Leadership’, will talk about how PR practitioners can operate more effectively in a strategic context. Mel Powell meanwhile will discuss whether or not there is a distinct leadership model for women.
Amanda Jackson, Chair of the CIPR North West (Lancashire) Committee said: “This should be a great evening for people working in PR and communications roles across the region. Anyone else who wants to hear from two leading industry experts talking about leadership in a strategic context will, of course, be welcome to attend.”
Date: Wednesday 18 September 2013
Time: 18:30 – 21:00, registration from 17:45
Venue: Greenbank 347, UCLAN, Preston PR1 2HE
Cost: £20 + VAT for CIPR members, £30 + VAT for non-members, £5 + VAT for students (includes buffet refreshments)
The event is already proving popular but places can still be booked at leadershipinpr.eventbrite.co.uk/