As we all know, people can’t buy from you, if they’ve not heard about you.
One of the ways that I recommend to get your name/ expertise about, is to guest blog on sites which have got the sort of readers you want to reach. And hence my guest blog on a business resiliance blog – because those readers will want to know about crisis comms; and my latest one on Geekilicious.com because Nickie is a prolific blogger with an engaged following.
My blog for her was triggered when I went into Preston FM to be interviewed about ‘all things PR’, taking in my trusty hourglass… Which led to various discussions about it, and how I use it to explain what PR is – and how I use it to stop getting carried away on social media.
Anyway, as Liz Pearson, aka @mummywhisperer says on Twitter, having read my article