Clare points out “We all depend on logistics every day, but when it comes to recruiting young people, the industry’s fatal flaw is that you only notice it when it goes wrong”. In a parliamentary debate last June (see footnote 1) MPs acknowledged that careers advice in schools is too often obtained solely from parents and teachers. Consequently, children tend to aim for a limited range of careers which are readily visible to them.
A 2012 study (see footnote 2) of seven-year olds found that most children aspired to one of just twelve popular occupations: teacher, scientist, hairdresser, sports player, fire fighter, police officer, artist, actor/entertainer, animal carer, vet, doctor and builder. Girls’ and boys’ target careers were different, with a tendency to follow gender expectations, which was most marked in the case of hairdressing. Over 9% of girls preferred this career option, compared with just 0.1% of boys.
But the truth is that in the UK there are fewer than 250,000 (see footnote 3) jobs in hair and beauty: the industry is simply too small to satisfy the aspirations of 9% of schoolgirls. Yet the colossal 2.3 million (see footnote 4) jobs in logistics are largely being overlooked. Women in Logistics UK is launching a new campaign during National Careers Week, promoting a stark message to girls across the UK: “Hairdressing? There are ten times as many jobs in Logistics”.
About Women in Logistics:
About Clare Bottle:
National Careers Week – www.nationalcareersweek.com
Women in Logistics UK is a networking & campaigning organisation with over 3,500 members.
With over 20 years logistics experience, including work for Transport for London, M&S and Lafarge Tarmac, Clare Bottle is a former Director of the Chartered Institute of Logistics & Transport UK (www.ciltuk.org.uk) and is currently Vice-Chair of Women in Logistics UK and a Trustee of the transport and logistics charity Transaid (www.transaid.org). She may be contacted via Twitter @clarebottle
 Hansard 24th June 2013 http://www.publications.parliament.uk/pa/cm201314/cmhansrd/cm130624/debtext/130624-0004.htm#13062456000002
 Centre for Longitudinal Studies, Institute of Education, University of London http://www.cls.ioe.ac.uk/news.aspx?itemid=2299&itemTitle=What+we+may+be+able+to+learn+from+young+children%E2%80%99s+career+dreams&sitesectionid=905&sitesectiontitle=Press+Releases
 industry statistics from the Hair & Beauty Industry Authority http://www.habia.org/c/1910/industry-statistics
 industry statistics from Skills for Logistics, the Sector Skills Council http://skillsforlogistics.org/home/about/overview/
Resources for Careers in Logistics:
There is a wide range of logistics industry resources to support Careers Advisors, Teachers, Parents and Students who want to learn more about logistics: