Each year we see great companies that simply don’t tell either their customers let alone their potential customers about the wonderful things that they do. Some don’t, because they ‘don’t want to brag’; some don’t, because they don’t think they are doing anything special, and some don’t because they don’t have the time to even think about it.
But the fact is, 67% of buying decisions begin online, so imagine how much more likely it will be for you to get the sale, if your potential customer has read great things about you.
Would you buy something that only had a one star review?
You have just won a massive, one-off order. The customer won’t be ordering this again from anyone. Do you
a) announce the win, ask for a testimonial, use it as a reference;
b) thank all the staff involved – that’s enough isn’t it?
c) just get on and deliver it.
You are going to a trade show. Do you
a) follow all the advice in the exhibitors manual and plan your promotion campaign
b) put your listing online and mean to do more, but run out of time
c) work on the principle that you’re paying good money to attend so the organisers should do all the promotion themselves
You have been in business 30 years. Do you
a) have a year long campaign to celebrate this landmark
b) buy a big cake on the day and share it with your team,
c) think 30 years? Who’d be interested in that?
Mainly A answers: excellent stuff – you are really putting your company on the map and will reap business benefits. You would benefit from one of our communication clarity workshops as you’re clearly doing some great but might like some ideas on how to make it even more effective.
Mainly B answers: well, you’re on the right line, but you need help to get your message out wider. You’ve not got the resources to do it in-house. And maybe a few additional ideas would help too… email firstname.lastname@example.org and let’s have a chat.
Mainly C answers: you are in stealth mode! And as we all know, people can’t buy from you, if they don’t know about you. We think you need more than just a quick chat…. but only if you want to do something different with your marketing.