The usual marketing spend has looked pretty different this past year. Exhibitions haven’t gone ahead; client visits now happen via video; advertising spend is down, because now so many people are working from home, they don’t get to read the printed trade media in usual way. Maintaining your work culture is a challenge and team building is much harder.
Does that sound familiar?
But with all challenges come opportunities. And the big one here is community and CSR (corporate social responsibility).
If your business has not been too adversely affected by the lockdowns, you probably still have your marketing budget – but less to spend it on. So here is an idea: use this time/money to do something really good for your local community – and build better team engagement and company awareness at the same time.
Here are five ideas on how you engage with your local community – for everyone’s benefit:
For more ideas, we recommend you speak to your nearest charity as well as your local MP, councillor and newspaper. They will definitely know of areas where you can help.
This CSR mightn’t sell any more of your product, but this philanthropy is good for moral, good for staff and good for recruiting more people when the time is right. It’s not just nice content for your website and social channels. It’s a really positive thing to do, which shows leadership and compassion.
And hey, if you’re lucky enough to have a business, how amazing would it feel to look back on this pandemic and know that in some small way, you made a difference for good?