Tigerfish Blog

May 1, 2017

Ten ways to attract more customers to your exhibition

Exhibiting can be costly, but it is a great way to promote your business, meet old and new customers and showcase your products or services. But […]
May 1, 2017

What is PR? An hourglass approach

As we all know, people can’t buy from you, if they’ve not heard about you. One of the ways that I recommend to get your name/ […]
May 1, 2017

5 Steps to communicating in a crisis

I’ve recently written a blog for John Hodkinson who runs a business resilience consultancy. It’s about the five steps you need to consider about communicating in […]
May 1, 2017

Surprising what you overhear…

I was in a pub this lunchtime, which gave me ample time for some ‘people watching’. There were six other people, sat in pairs on three […]
May 1, 2017

How I got into PR

I’m lucky enough to interview lots of people about how they reached their current roles, and I’m always astonished at the diversity of routes to success. […]
May 1, 2017

Five steps to managing risk

In a business environment we all deal with risk. Our IT systems pose a risk. So do our processes and approach. Sometimes the unthinkable happens, as […]
May 1, 2017

Telling your story

Over the last year, I’ve been saying YES to all the speaker opportunities I’ve been offered. It’s a fantastic way to market your business and share […]
May 1, 2017

Is social media a waste of time?

One of the most common questions that people ask me is: How do you find the time to do social media? Where indeed? We’re all busy […]
May 1, 2017

Dear Sir/Madam… Seven mistakes students make when writing emails

Like most agencies, I get many emailed requests from students for work placements.  And I’m astonished that many of them include really fundamental mistakes, especially as […]
May 1, 2017

How can you harness creativity

“What the hell is a neuroscientist?” was not entirely the first question I was expecting at 7am a couple of weeks ago, as I groggily subbed […]