Generating caravan sales was an unexpected, ongoing theme in the March PR Strategy workshop in Manchester. But feature it did, and workshop leader Dennis Kelly FCIPR from Teesside University successfully used this real live example to guide us through the creation of a PR strategy, bringing the whole process to life.
We seven delegates ranged in [Read More »]
communication that bites
Essential ways to approach a PR strategy
by amanda April 2nd, 2011
Get the porch light working
by amanda February 15th, 2011
From time to time I get asked to pitch to companies who see PR or indeed social media in general, as the answer to ALL their problems.
Sometimes it is because they have a problem communicating to staff
Sometimes it is because they aren’t converting sales
Sometimes it is because they aren’t selling anything.
But can PR cure this? [Read More »]
Spam – do want spam with that?
by amanda February 10th, 2011
I’ve been blogging for about 6 months now – usually when I come across something which I think would be good to share. And whilst I hope for the occasional comment, what I truly hadn’t anticipated was the deluge of spam.
Mostly sycophantic, occasionally downright vulgar, I am astonished at their persistence. In the last 10 [Read More »]
Women’s networks in logistics – where is the benefit?
by amanda February 7th, 2011
At the Women in Logistics AGM (www.womeninlogistics.org.uk) a few weeks ago, Kirsten Tisdale from Aricia Ltd raised a fabulous point. “Am I a ‘WIL’ or a ‘PIL’” she mused, “am I a woman in logistics or a person in logistics?’
Well, clearly both do indeed apply, but with passion, humour and intelligence she cogently argued why there [Read More »]
Getting stuff done
by amanda January 19th, 2011
Much as I love my job, I always find it tough to kick start into the working year after the Christmas break. Which why I used both hands to grab the invitation from Tilla Brook to participate in one of her ‘getting stuff done‘ events.
The session consisted of an initial phone call to quickly map [Read More »]
Choosing a PR agency
by amanda January 15th, 2011
Traditionally, economically challenging times sees a decline in marketing spend. But does this make sense? Of course, I can see that its easier to sack consultants rather than staff… but it does seem counter-intuitive stop telling your audience what you have to offer. Especially during a recession.
Indeed, here at Tigerfish Towers, I’m delighted to say, [Read More »]
Are you making the most of radio?
by amanda November 9th, 2010
I’ve always been a huge fan of radio. The breadth of news, opinions and entertainment which come through the airways, pretty much for free, wherever you want, are fantastic. Whilst I’m working, or particularly on car journeys, I have a talk-radio station keeping me company.
But what many overlook, is the wonderful PR opportunity that radio [Read More »]
Network rules
by amanda October 20th, 2010
There is a surfeit of networking events at the moment. Clearly a great way to meet new people and exchange ideas, but not right for everyone. You could conceivably start with a slap up breakfast network at around 7.30am, do a mid morning event over coffee, a lunch network taking you through to 2pm, possibly [Read More »]
When speaking isn’t so easy
by amanda September 23rd, 2010
On a number of occasions recently I’ve found myself at the front of a room of people, delivering a presentation. Now you would imagine that, since my line of business is very firmly communications, this wouldn’t phase me. But what I enjoy the most is getting OTHERS into the limelight. Whilst I love the preparation; [Read More »]
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Something to get your teeth into?Call Amanda Jackson on 01254 851 680
