PR and the Labour leadership campaign

Isn’t it interesting to hear about the leadership campaign for the Labour party? The four contenders are Liz Kendall, Andy Burnham, Yvette Cooper and Jeremy Corbyn. Now, to be honest, I’m not a political animal. I’ve not been following the career of these politicians. But have YOU heard of them all? Did you already have an … Continue reading

PR blurb and writing it

Have you ever been faced with a blank sheet of paper and not know what to write on it? Knowing you need to download the great ideas in your head and onto a page… but don’t know where to start? Don’t worry – you’re not alone. We get lots of requests to write content.  The … Continue reading

How to write an article

Have you ever been asked to write a piece for the media? To share your opinion with your peers? And when you eventually come up with a topic and get it in writing, somehow it’s just not quite right? It seems rather amateur? But you don’t want to look daft, so you just duck out of the … Continue reading

How you can make the most of an exhibition

Exhibitions are a great way to showcase your products and services… but aren’t they expensive? Not just the exhibition space, the stand, the photography, the literature, the ‘giveaways’, but also the accommodation, travel and having key staff out of the business. So it’s crazy not to make the most of the show by getting just … Continue reading

The secret about PR and manufacturers

In my experience, almost all manufacturers are very modest about what they do. They see it as everyday stuff, nothing which would interest anyone else, and feel that PR is for other companies. Bigger companies. Anyone, certainly not them. However. Brace yourself for a shocking revelation… you’re already doing PR. Your factory is well kept … Continue reading

Networking – just another 60 seconds?

There are well over 1000 networking groups in the UK, which meet every week. You could dine out, breakfast, lunch and dinner for £5-£10 a session, just as long as you can smile and summon your 60 second ‘elevator pitch’. And in return?  Well, apart from being fed, you can meet possibly hundreds of new, … Continue reading

Loyalty vouchers – are they a good idea?

We’ve all come across customer loyalty schemes in shops. You get a stamp or some record per visit or transaction, which entitles you to money off/ or a free something-or-other. I used to like them. What could possibly go wrong? Imagine this. You own a shop. Your loyal customer, over about a decade accrues £30 … Continue reading

Poor customer service results in bad PR

Have a you ever had a poor experience in a store? Do you tell anyone? Well yes of course you do. We are twice as likely to relate a tale of poor service, than one of praise for a retailer. So on that note let me tell you of my experience at Doorway to Value in Chorley… I was drawn … Continue reading

Learning to share

In 2014, there are four main types of PR – paid-for (like sponsored columns, networking),  earned (i.e. traditional media relations), owned (information on websites and social media outlets) and shared (creating data which is shareable, like infographics/ video etc). Here Lee Petts, managing director of Lancashire-based waste management firm Remsol, explains in this guest blog, the … Continue reading