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Tigerfish Blog

January 5, 2021

How much does it cost to do public relations in 2021?

There is one question I get asked all the time. How much does it cost to do PR?  It’s like asking ‘how much does it cost […]
December 17, 2020

Make the most from TV coverage

This week, I saw a local business pop up on the regional TV news as part of a bigger feature.  The company was portrayed in a good […]
June 14, 2020

How important is praise?

In the Tigerfish PR world, we love what we do. And we genuinely try to do the best for all our clients, that’s just a given. […]
April 20, 2020

5 steps to Communicating in a COVID crisis

What strange times we’re in. What does it mean for businesses – and what steps can we take? The initial reactions that I have seen, have been […]
September 17, 2019

Meet the Media – CIPR event

I chair the Lancashire subgroup of the CIPR North West and we have organised a “meet the media” event on 25th September in Chorley. We’ve got […]
September 8, 2019

Another testimonial…

We are very proud of the work we have done for SmartFreight in the UK – an Australian multi-carrier shipping platform. Tigerfish were retained by us […]
September 5, 2019

New training course for the lone marketeer

In many businesses we see individuals who are tasked with marketing… but it’s a tough job to do alone. There is often no-one to bounce ideas […]
February 21, 2018

Opinion – the comms aspects of the DHL/ KFC debacle

On 19th February news hit the headlines that KFC had had to close 100’s of its stores temporarily because of a chicken delivery failure. This followed the […]
February 15, 2018

Tag manager? Google analytics? We’ve got it covered.

I chair the Lancashire subgroup of the Chartered Institute of Public Relations (CIPR), and we put on some great events… the next being just a week […]
February 8, 2018

Who we work with…

The short answer to the question ‘who do we work with?’ is, ‘not everyone’. Since starting in Tigerfish PR in 2001, we’ve worked with a whole […]
November 17, 2017

How to write a press release

A press release is the way we get our news to the media. The best ones communicate exactly what the news angle is, in a way […]
October 19, 2017

How to choose a PR agency

Picture the scene. You’re a marketing manager of a company and you decide you need to bring in external support to help you manage your brand awareness. […]
August 1, 2017

Talk your customer’s language – writing for your audience

We’re all told we need to talk our customer’s language, but when you’re really close to a topic, it’s quite difficult isn’t it? We forget about […]
May 29, 2017

Tigerfish PR Wins a Lancshire in Business Award